Evergreen Travel - "Family" by ANDY Awards 2008
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Evergreen Travel - "Family"
- Brand: Evergreen Travel
- Country: China
- Advertiser: Evergreen Travel Co Ltd
| Title | Family |
| Agency | Leo Burnett Asia Pacific |
| Campaign | Family |
| Advertiser | Evergreen Travel Co Ltd |
| Brand | Evergreen Travel |
| Posted | April 2008 |
| Business Sector | Transport, Travel and Tourism |
| Media Type | Newspaper |
| AI Description | The Evergreen Travel ad features a rear view of a family—a man, woman, and child—all painted with designs resembling an airmail envelope. Their skin is adorned with bright red and blue stripes, and the back of the man is marked with an address written in cursive, and several postage stamps, cleverly symbolizing mail. This visual metaphor suggests international travel being as affordable and accessible as sending a letter. The ad conveys a sense of unity and exploration through its minimalistic and artistic presentation. A tagline in the image reads, "Fares so low it's like posting yourself," emphasizing Evergreen Travel's low-cost travel options. |