Coke Zero - "Coke vs Coke Zero (55 sec)" by ANDY Awards 2008
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Coke Zero - "Coke vs Coke Zero (55 sec)"
- Brand: Coke Zero
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Coke vs Coke Zero (55 sec) |
| Agency | Crispin Porter + Bogusky |
| Campaign | Coke vs Coke Zero - Coca |
| Advertiser | Coca-Cola Company |
| Brand | Coke Zero |
| Posted | April 2008 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Case Study |
| Length | |
| AI Description | The Coke vs Coke Zero ad cleverly uses humor and satire to present Coke Zero as tasting just like regular Coke, despite having zero calories. Set in a humorous mockumentary style, two actors impersonate Coke executives trying to sue Coke Zero over its 'stolen' taste. Authentic attorneys are engaged, and the resulting interactions are turned into various media, including TV spots and viral online content. The campaign expands to include a web platform where users can engage in mock legal actions like 'Sue a Friend' or 'Ruin This Man's Day.' Additionally, it features a public stunt at an outdoor festival, escalating the idea of a competitive rivalry between the two Coke products. The ad concludes with the spoof message that Coke Zero is comparable in taste to original Coke, leaving audiences amused and engaged. |