| Title | Cables: Guns |
| Agency | BBDO New York |
| Campaign | Cables - BBC |
| Advertiser | BBC |
| Brand | BBC World |
| Posted | April 2008 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | This outdoor ad for BBC World features an impactful art installation on the side of a building. Large outlines of soldiers holding guns are created using coaxial TV cables. Alongside the artwork, the tagline "Connect with the World." is prominently displayed. The artwork utilizes a minimalist, monochromatic design, emphasizing the stark reality of global news. The cables symbolize connection and the direct transmission of important news events around the world. |
| Creative Director | Jerome Marucci |
| Creative Director | Steve McElligott |
| Art Director | Chuck Tso |
| Copywriter | Scott Kaplan |
| Illustrator | Elizabeth Berrien |
| Executive Creative Director | Eric Silver |