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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Apology" by ANDY Awards 2008

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TitleApology
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
Date of First Broadcast/Publication 2008 / 3
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The ad features a man seated at a desk, identified as Ron Stablehorn, VP of Marketing for Rolling Rock. He humorously apologizes for past advertising attempts, notably trying to put their logo on the moon and causing accidental destruction of world landmarks like pyramids and Easter Island statues. His tone is a mix of sincerity and humor, acknowledging audience disapproval and promising fewer damages in a future attempt on the upcoming full moon, April 20. The visuals play on the absurdity of "moonvertising," blending corporate aesthetics with tongue-in-cheek humor.
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