Plan-B - "Memory" by ANDY Awards 2007
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Plan-B - "Memory"
- Brand: Plan-B
- Country: Germany
- Advertiser: Barr Pharmaceuticals
| Title | Memory |
| Agency | Miami Ad School Europe |
| Campaign | Memory |
| Advertiser | Barr Pharmaceuticals |
| Brand | Plan-B |
| Posted | April 2007 |
| Media Type | Magazine |
| AI Description | The advertisement for Plan-B contraception is split into two parts in a magazine, with the first ad on page 21 and the second on page 84. It presents a visual of a light blue contraceptive pill pack held in a hand, symbolizing easy forgetfulness associated with daily contraceptive pills. The right-hand side carries the bold text, "Q. DO YOU REMEMBER WHAT WAS ON PAGE 21?" and answers with "A. BECAUSE FORGETTING THE PILL IS EASY," underscoring the message about the convenience of the memory-free Plan-B option. The ad's color scheme balances a pastel-blue with neutral grays, emphasizing a clean and modern aesthetic, capturing attention through its minimalistic design. |
| Art Director | Croix Gagnon |
| Copywriter | Croix Gagnon |
| Art Director | Siavosh Zabeti |