Pontiac - "Pontiac's Motorati In Second Life" by ANDY Awards 2007
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Pontiac - "Pontiac's Motorati In Second Life"
- Brand: Pontiac
- Country: United States
- Advertiser: General Motors Corp.
| Title | Pontiac's Motorati In Second Life |
| Agency | Campfire at SapientRazorfish |
| Campaign | Pontiac's Motorati In Second Life |
| Advertiser | General Motors Corp. |
| Brand | Pontiac |
| Posted | April 2007 |
| Media Type | Web Film |
| Length | |
| Market | United States |
| AI Description | The ad, titled "Pontiac's Motorati In Second Life," presents a unique virtual concept by Pontiac, allowing users to explore a 96-acre island dedicated to car culture within the virtual platform of Second Life. Mike Minello from Campfire guides the audience through Pontiac's Motorati campaign, alongside Don McKinney from Leo Burnett, Detroit. They showcase various attractions including racetracks, a Solstice GXP car, clothing stores, nightclubs, and a Pontiac dealership that hosts concerts like one by Jay-Z. The island is an interactive environment built by car enthusiasts from around the globe. Emphasizing 'fusion marketing,' Pontiac aims to create an engaging, constantly evolving space where users can drive cars, participate in races, and customize their virtual experiences. The campaign exemplifies creative collaboration and user participation, highlighting the themes of freedom, innovation, and community within the futuristic realm of Second Life. |
| Executive Creative Director | Tor Myhren |
| Creative Director | Don McKinney |
| Executive Creative Director | Mike Monello |
| Creative Director | Brian Cain |
| Account Manager | Chris Balicki |
| Agency Producer | Kristin Redman |
| Producer | Jenn Mann |
| Production Company | Millions Of Us |
| Marketing Director: | Mark-Hans Richer |