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ANDY Awards

Creative Award
New York, United States
Nike - "Lance "Thank You" Page" by ANDY Awards 2007

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TitleLance "Thank You" Page
Agency
Campaign Lance "Thank You" Page
Advertiser Nike
Brand Nike
PostedApril 2007
Media Type Newspaper
Market United States
AI Description The ad features a bold yellow background with black text formatted as an email chain. This design element represents the exchange between Nike and Lance Armstrong regarding an idea for a civic thank you. The main part of the text is a grateful message from Lance, expressing his thanks for support and the impossibility of crossing the finish line without the city's backing. The clean and straightforward layout focuses on conveying a heartfelt message of appreciation, with the use of the color yellow likely symbolizing positivity, energy, and achievement. The Nike logo at the bottom reinforces brand identity while connecting with the associated athletic achievement.
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