ANDY Awards

Creative Award

New York, United States

Update

Johnson & Johnson - "Obie"

$TBWA\Chiat\Day New York$

4538

Title	Obie
Agency	TBWA\Chiat\Day New York
Campaign	Obie
Advertiser	Johnson & Johnson
Brand	Johnson & Johnson
Posted	April 2007
Media Type	Digital
Length	60 seconds
Market	United States
AI Description	The ad titled "Obie" by Johnson & Johnson is a digital animated campaign aimed at teenage girls. It features a character named Obi, a relatable and friendly animated dog, who helps educate young girls about menstruation. The ad unfolds with a playful animation showcasing cartoonish graphics, emphasizing how these teens can learn about periods in a fun, relatable manner without any embarrassment. The visuals include various colorful, girly themes and digital interactions via the website HiObi.com. A range of activities such as games, videos, and even online cards are portrayed through engaging animated sequences, ensuring the educational aspect is seamless and non-intimidating. The message focuses on empowerment, understanding, and support, providing an easily approachable friend through this character-driven campaign.
Chief Creative Officer	Mark Wnek
Chief Creative Officer	J&J Worldwide
Creative Director	Molly Finley
Creative Director	Lynn Mercado
Creative Director	Andrew Langer
Art Director	Lynn Mercado
Copywriter	Molly Finley
Account Manager	Nancy Katz
Producer	Michelle Nelson
Production Company	KTVMedia
Interactive Production Company	KTVMedia
Music Company / Composer	Motive