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ANDY Awards

Creative Award
New York, United States
Stella Artois - "1.25" by ANDY Awards 2007

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Title1.25
Agency
Campaign 1.25
Advertiser InBev / Labatt Brewing Company
Brand Stella Artois
PostedApril 2007
Media Type Newspaper
Market United States
AI Description The Stella Artois ad is presented in the form of a coupon, cleverly using the phrase "$1.25 extra" to highlight the premium nature of the brand. The coupon design features a barcode, valid through November 2005, with terms and conditions in small print. The iconic Stella Artois logo is prominently displayed alongside the humorous tagline "Reassuringly expensive," playing on its high-end image. The aesthetic is a mix of vintage and classic with minimalist typography and a palette of black, white, and red, emphasizing a sense of exclusivity and premium quality. This print ad communicates the brand's appeal as a sophisticated and upscale beer choice.
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