If - "Total Catastrophy" by ANDY Awards 2007
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If - "Total Catastrophy"
- Brand: If
- Country: Norway
- Advertiser: If
| Title | Total Catastrophy |
| Agency | Publicis Kitchen |
| Campaign | Total Catastrophy |
| Advertiser | If |
| Brand | If |
| Posted | April 2007 |
| Business Sector | Insurance |
| Media Type | Television |
| Length | |
| Market | Norway |
| AI Description | The commercial unfolds inside a whimsical, animated universe where rats mimic human behaviors. Beginning with a scientist in a laboratory holding a clipboard marked 'Test 4387,' the scene transitions into a comical animation featuring rats in a suburban backyard setting. One rodent lounges, talking on the phone, while another grills, and children rats play with a ball. As chaos ensues—vehicles collide, and homes crumble—the destruction metaphorically illustrates potential risks. The narrative returns to the scientist who records a 'risk' assessment of just 0.2%. The ad ends with the If Insurance logo, emphasizing expertise in risks. The style is animated, incorporating humor with a powerful underlying message about understanding risks in life. |
| Art Director | Martin Thorsen |
| Art Director | Maria Myhre |
| Art Director | Marit Rui |
| Copywriter | Kristoffer Carlin |
| Account Manager | Cordelia Cliton |
| Photographer | Janne Hansen |
| Photographer | Petter Holmern |
| Producer | Rebecca Padion |
| Director | Pjotr Sapegin |
| Director | Eirik Aure |
| Editor | Jens Fodstad |
| Editor | Kristoffer Archetti |
| Production Company | Pravda |
| Sound | The Chimney Pot |
