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ANDY Awards

Creative Award
New York, United States
Absolut - "Search" by ANDY Awards 2007

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TitleSearch
Agency
Campaign Search
Advertiser V&S Vin & Sprit AB
Brand Absolut
PostedNovember 2006
Product Vodka
Business Sector Spirits, Fortified Wines
Media Type Print
Market France
AI Description The Absolut 'Search' ad portrays a bustling urban scene at night, filled with curious details. In the forefront, various vignettes unfold within an eclectic cityscape. People engage in diverse activities, hinting at a search or discovery theme. Skyscrapers, a museum, and a bridge compose the dynamic background. The image is both surreal and detailed, encouraging viewers to closely examine its intricate tapestry in search of hidden elements. The Absolut logo is subtly integrated into the design, teasing an enigmatic quest-driven narrative.
Creative Director
Creative Director
Art Director
Copywriter
Account Manager Dee Perryman
Artist