Travelers - "Snowball" by ANDY Awards 2007
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Travelers - "Snowball"
- Brand: Travelers
- Country: United States
- Advertiser: The Travelers Companies, Inc.
| Title | Snowball |
| Agency | Fallon |
| Campaign | Snowball |
| Advertiser | The Travelers Companies, Inc. |
| Brand | Travelers |
| Posted | September 2006 |
| Business Sector | Insurance |
| Tagline | Insurance. In-synch. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad takes place on a steep urban street that appears to be in San Francisco. It begins with a man accidentally tripping and starting a chain reaction. He collides with everyday objects and bystanders, causing more people and items to gather into a growing rolling mass down the hill. This chaotic snowball of people and objects continues, impacting different urban scenarios, ultimately culminating in a dramatic yet comedic display as it disrupts a wedding, narrowly missing a group of guests. The action is punctuated by humorous encounters and surprised reactions from the bystanders. The ad ends with the tagline 'Insurance. In-synch.', tying the unpredictable chaos to the security and synchronicity provided by Travelers' insurance. |
| Creative Director | Kerry Feuerman |
| Art Director | James Zucco |
| Copywriter | James Bray |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Creative Director | Todd Riddle |
| Account Manager | Allison Fairchild-Nielson |
| Agency Producer | Lora Schulson |
| Producer | David Zander |
| Producer | Jeff Scruton |
| Director | Dante Ariola |
| Editor | Russell Icke |
| Special Effects / VFX | Dan Lemon |
| Music Company / Composer | Human Worldwide |
| Cinematography | Toby Irwin |