Toyota Motor Corporation - "Humanity" by ANDY Awards 2007
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Toyota Motor Corporation - "Humanity"
- Brand: Toyota Motor Corporation
- Country: Japan
- Advertiser: Toyota Motor Corporation
| Title | Humanity |
| Agency | Hakuhodo |
| Campaign | Humanity |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Motor Corporation |
| Posted | June 2006 |
| Product | Toyota Cars |
| Business Sector | Cars |
| Media Type | Television & Cinema |
| Length | |
| Market | Japan |
| AI Description | The ad is set in an urban nighttime scenario, possibly New York City, focusing on a humorous and surreal interaction between a pedestrian and a group of men in a Toyota car. The pedestrian, casually dressed and caught in the rain, approaches the parked vehicle amid bustling city life. In a comedic twist, he nonchalantly gets into the car, joining the men already seated inside. The visuals depict a lively cityscape, with a mix of fast-paced cuts and humorous sequences, including exaggerated actions like using car controls. Eventually, the ad reveals the pedestrian moving items from the trunk, highlighting the car's practicality. The ad closes with the tagline 'human touch,' emphasizing the connection between people and the Toyota brand. |
| Production Company | Stink Films |
| Special Effects / VFX | Glassworks |
| Creative Director | Hideyuki Tanno |
| Art Director | Hideyuki Tanno |
| Agency Producer | Yasuyuki Kubota |
| Director | Ne-o (Jake Knight and Ryoko Tanaka) |
| Producer | Juliet Naylor |
| Editor | Tim Thornton-Allen |
| Music | Sound Tree |
| Music Arranger | Sound Tree |
| Art Director | Masahiko Ishii |
| Art Director | Tetsuya Tokimatsu |
| Copywriter | Hideyuki Tanno |
| Account Manager | Hideki Nakamura |
| Account Manager | Kiyoshi Ito |
| Account Manager | Keiichi Ishida |
| Recording Studio | Sound Tree |
| Director of Photography (DOP) | Mattias Montero |
| Lighting Director / Lighting | Mattias Montero |