Indesit - "Underwater World" by ANDY Awards 2007
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Indesit - "Underwater World"
- Brand: Indesit
- Country: Italy
- Advertiser: Ariston
| Title | Underwater World |
| Agency | Leo Burnett Milan |
| Campaign | Underwater World |
| Advertiser | Ariston |
| Brand | Indesit |
| Date of First Broadcast/Publication | 2006 / 3 |
| Product | Aqualtis Washing Machine |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Story | An entire ocean of laundry find space in the new Aqualtis washing machine. |
| Media Type | Television & Cinema |
| Length | |
| Market | Italy |
| Soundtrack | Ask The Mountains |
| AI Description | The advertisement for the Aqualtis washing machine by Indesit takes viewers into a dreamlike underwater world, creating the illusion that the washing machine can hold an ocean of laundry. Set to the soothing sound of 'Ask The Mountains', the visuals use special effects to transform various pieces of laundry into a vivid marine ecosystem. Clothes float gracefully, resembling sea creatures like jellyfish and rays, as they drift through water. Knit fabrics simulate coral reefs or seaweed swaying gently, compelling viewers to imagine limitless washing capacity. The tagline "Big inside" reinforces the message of spaciousness and capability. The visual narrative crafts an ethereal, calming ambiance, suggesting innovation and modernity in household appliances. |
| Creative Director | Enrico Dorizza |
| Copywriter | Francesco Simonetti |
| Art Director | Antonio Cortesi |
| Director | Dario Piana |
| Producer | Karim Bartoletti |
| Editor | Michele Mortara |
| Account Manager | Dario Peccerillo |
| Photographer | Stefano Morcaldo |
| Special Effects / VFX | BUF Parigi |
| Production Company | Film Master |
| Music Composer | Vangelis |
| Agency Producer | Renato Lamberti Sagliano |