Coca-Cola - "Happiness Factory The Movie (445 sec)" by ANDY Awards 2007

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TitleHappiness Factory The Movie (445 sec)
Agency
Campaign Coke Side of Life
Advertiser Coca-Cola Company
Brand Coca-Cola
PostedAugust 2007
Business Sector Soft Drinks, Tonics
Media Type Television & Cinema
Length
AI Description The Coca-Cola ad, 'Happiness Factory The Movie', is an animated adventure set in a vibrant virtual world likened to 'Second Life'. It begins with glamorous avatars attending a red-carpet movie premiere at a fantastical venue called the Coke Cinema. We see scenes filled with excitement as the avatars, reminiscent of various media personalities, converge to celebrate the fictional film 'Happiness Factory'. The ad explores a colorful, digital utopia where Coca-Cola is the central theme, conveying joy and happiness tied to the brand. Animated characters are seen engaging in a series of whimsical and imaginative adventures, culminating in the enjoyment of a Coke.
Production Company

More ads from Wieden + Kennedy Amsterdam