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Creative Award
New York, United States
Altoids Sours - "Slap" by ANDY Awards 2007

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TitleSlap
Agency
Campaign Challenge - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids Sours
PostedJuly 2007
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Television & Cinema
Length
Market United States
AI Description The Altoids Sours ad, titled "Slap," centers around a humorous blind taste test. A man, dressed in a suit, is blindfolded and seated across a woman conducting the challenge. The setup uses a bold pink backdrop with "Take the Altoids Sours Challenge" prominently displayed, enhancing the quirky and playful atmosphere. As he tastes the first candy, his reaction is indifferent. However, upon trying the second candy, identified as Altoids Sours, he expresses delight. The comedic twist of the ad is highlighted when the woman humorously slaps him as a surprising response, adding a slapstick comedy element to the ad. The ad concludes with the text "Take the Altoids Sours Challenge," emphasizing viewer participation and engagement with the brand’s product.
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