Nike+ - "Nike+" by ANDY Awards 2007
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Nike+ - "Nike+"
- Brand: Nike+
- Country: United States
- Advertiser: Nike
| Title | Nike+ |
| Agency | R/GA |
| Campaign | Human Race - Nike+ |
| Advertiser | Nike |
| Brand | Nike+ |
| Posted | June 2007 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases the collaboration between Nike and Apple, featuring the Nike+ product line. It highlights the integration of a sensor in Nike shoes that tracks running data and sends it to an iPod. As the visuals transition, a runner is seen wearing the gear, with headphones on, jogging through city streets and tracks. The ad continues by displaying the seamless digital experience on NikePlus.com, where users can upload their running data, compare statistics, and set personal goals. Vibrant visuals of the website interface, with interactive graphs and challenges, illustrate the ease of monitoring progress and building a running community. The spot concludes with the impressive statistic of 10 million miles run by NikePlus users, emphasizing the brand's innovative, digitally connected approach to fitness. |
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