Harvey Nichols - "Ice" by ANDY Awards 2007

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TitleIce
Agency
Campaign Heads - Harvey Nichols
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJune 2007
Business Sector Department Stores, Supermarkets
Media Type Magazine
Market United Kingdom
AI Description The advertisement for Harvey Nichols Menswear shows a man stylishly dressed in a suit, standing on a staircase. His head is replaced with a blowtorch, creating a surreal and avant-garde effect. Next to him, two women with ice blocks as heads lean against the railing, dressed in fashionable evening wear. The composition plays with the concept of 'cool' both literally and figuratively, using humor and elegance to create an unforgettable image. The ad combines elements of modern fashion with a dark, surreal aesthetic to deliver its message.
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