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Creative Award
New York, United States
Altoids Sours - "Fruit Pants (60 sec.)" by ANDY Awards 2007

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TitleFruit Pants (60 sec.)
Agency
Campaign Challenge - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids Sours
PostedMay 2007
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Television & Cinema
Length
Market United States
AI Description The ad for Altoids Sours features a humorous scene set on an outdoor basketball court. In the midst of a game, a man is blindfolded and participates in the 'Altoids Sours Challenge.' A quirky character, dressed in a retro-style sweater and large glasses, administers the test. The participant tastes candies and tries to identify fruity flavors. Throughout, a playful and lighthearted atmosphere is enhanced by the vibrant yellow backdrop. The surprise twist is the administrator's unusual attire—fruit-decorated underwear—adding a comedic element. The ad concludes by inviting viewers to try the challenge themselves, emphasizing the fun and fruity experience offered by Altoids Sours.
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