Toyota - "Robosaurus (Andy's)" by ANDY Awards 2007
Filter results by
Toyota - "Robosaurus (Andy's)"
- Brand: Toyota
- Country: United States
- Advertiser: Toyota Motor Corporation
| Title | Robosaurus (Andy's) |
| Agency | Saatchi & Saatchi |
| Campaign | Tough Tacoma - Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Posted | May 2007 |
| Product | Tacoma |
| Business Sector | Cars |
| Tagline | moving forward |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad opens with a thrilling spectacle at an arena where a giant robotic dinosaur, resembling a T-Rex, is performing for an excited crowd. The mechanical beast, known as Robosaurus, breathes fire and engages with cars, creating a dramatic and engaging scene. As the action unfolds, a red Toyota Tacoma truck makes its entrance into the arena. Despite the chaos, the Tacoma narrowly escapes the jaws and flames of the Robosaurus, showcasing its toughness and reliability. The ad uses a playful and exciting narrative to emphasize the truck's durability. The audio adds to the thrilling atmosphere with gasps and excitement from the audience, while the visuals highlight the Tacoma's performance under pressure. The ad concludes with the Tacoma logo and the tagline "moving forward," reinforcing the brand's message of reliability and progress. |
| Special Effects / VFX | Methodstudios |
| Agency Producer | Jamil Bardowell |
| Creative Director | Steve Chavez |
| Executive Creative Director | Harvey Marco |
| Art Director | Dino Spadavecchia |
| Copywriter | Napper Tandy |
| Editing Company | Lost Planet |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Agency Producer | Damian Stevens |
| Director | Rupert Sanders |
| Editor | Paul Martinez |
| Editor | Patric Griffen |
| Production Company Producer | Karen Chen |
| Director of Photography (DOP) | Chris Soos |
| Sound Design Company | Brian Emerich |
| Executive Producer | Lisa Rich |