Toyota - "Tide (Andy's)" by ANDY Awards 2007
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Toyota - "Tide (Andy's)"
- Brand: Toyota
- Country: United States
- Advertiser: Toyota Motor Corporation
| Title | Tide (Andy's) |
| Agency | Saatchi & Saatchi |
| Campaign | Tough Tacoma - Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Posted | May 2007 |
| Product | Tacoma |
| Business Sector | Trucks, Pick-Up Trucks |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad showcases a red Toyota Tacoma driving along a rocky beach cove, facing rugged terrain and harsh sea waves. As the tide rises and the waves become more challenging, the Tacoma is shown enduring the elements, emphasizing its strength and dependability. The setting, Bird Cove, boasts a natural, rugged aesthetic, underlining themes of adventure and resilience. The soundtrack is minimal, focusing on the natural sounds of waves crashing against rocks, further emphasizing the adventurous tone. |
| Special Effects / VFX | Methodstudios |
| Executive Creative Director | Harvey Marco |
| Creative Director | Steve Chavez |
| Copywriter | Greg Fraley |
| Art Director | Dino Spadavecchia |
| Agency Producer | Richard Bendetti |
| Production Company | Harvest |
| Director | Baker Smith |
| Editor | Paul Martinez |
| Editing Company | Lost Planet |
| Advertiser's Supervisor | Kim McCullough |
| Executive Producer | Bonnie Goldfarb |
| Production Company Producer | Mala Vasan |
| Agency Producer | Damian Stevens |
| Sound Design Company | Mit Out Sound |
| Sound Design Company | Ren Klyce |