TiVo - "PGA" by ANDY Awards 2007
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| Title | PGA |
| Agency | Academy of Art University |
| Campaign | Games Wait - TiVo |
| Advertiser | TiVo |
| Brand | TiVo |
| Posted | April 2007 |
| Tagline | Make the game wait for you. |
| Media Type | |
| AI Description | The TiVo ad features a high-quality print image of a blurred golf ball close-up. Superimposed over the textured background is the iconic PGA Tour logo, which includes a stylized silhouette of a golfer poised and ready to play. Below the image, the brand tag, TiVo, is prominently displayed accompanied by the tagline, "Make the game wait for you." This tagline underscores TiVo's promise of control and convenience, highlighting how TiVo allows its users to pause and record live broadcasts so they never miss any action, even from notable events like the PGA Tour. The ad effectively uses a minimalist and monochromatic design to convey sophistication and focus, appealing directly to sports enthusiasts who value flexibility and leisure time on their terms. |
| Art Director | Adolfo Alcala |
| Copywriter | Adolfo Alcala |
| Art Director | Ozan Aslan |