7-Eleven - "Nukes" by ANDY Awards 2007
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| Title | Nukes |
| Agency | Academy of Art University |
| Campaign | Open - 7-Eleven |
| Advertiser | 7-Eleven |
| Brand | 7-Eleven |
| Posted | April 2007 |
| Tagline | Yes! We're Still Open |
| Media Type | |
| AI Description | This creative ad for 7-Eleven features a dramatic, dystopian cityscape with mushroom clouds of nuclear explosions looming in the background. Despite the chaos, a 7-Eleven store stands prominently in the foreground, highlighted by artificial lighting. The tagline, 'Yes! We're Still Open,' suggests resilience and unwavering service in any circumstance, reinforcing the brand's dedication to convenience. The ad uses a somber color palette, contrasting the illuminated store with the apocalyptic backdrop. This design effectively conveys the message of reliability and perseverance of the brand amidst turbulent times. |
| Art Director | Adolfo Alcala |
| Copywriter | Adolfo Alcala |
| Art Director | Christina Yunckes |
| Copywriter | Christina Yunckes |