Recaro Child Car Seats - "Family Portrait" by ANDY Awards 2007
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| Title | Family Portrait |
| Agency | Academy of Art University |
| Campaign | Family Portrait |
| Advertiser | KeiperRecaroGroup |
| Brand | Recaro Child Car Seats |
| Posted | April 2007 |
| Media Type | |
| AI Description | This print ad for Recaro Child Car Seats depicts a traditional family portrait with a critical twist. A father, mother, and smiling baby are posed together, each sporting significant injuries such as bruises, a head brace, a neck brace, and an arm cast. The stark juxtaposition of a typical family scene and these visibly serious injuries is intended to convey the message about road safety and the protection offered by Recaro child car seats. The ad employs dark humor effectively to create a memorable and impactful visual. The right side of the ad features a Recaro child car seat, emphasizing its role in ensuring safety and preventing family injuries. |
| Art Director | Santiago Fernandez |
| Art Director | Ebony Jacobs |