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ANDY Awards

Creative Award
New York, United States
Nike+ - "Human Race" by ANDY Awards 2007

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TitleHuman Race
Agency
Campaign Human Race - Nike+
Advertiser Nike
Brand Nike+
PostedApril 2007
Business Sector Sportswear
Media Type Case Study
Length
Market United States
More Information www.nikeplus.com
AI Description The Nike+ ad 'Human Race' highlights the integration of technology with fitness. It features a runner engaging with the Nike+ platform on an iPod, selecting workouts, and tracking miles, calories, and pace. The vibrant red background sets a dynamic tone, emphasizing the fusion of digital and physical activity. The concept of a global running community is supported by showcasing a 'Campus Challenge,' where runners compete, tracking their progress online. Repetitive 'Thank you' audio creates a rhythm that aligns with the runner's movements, reinforcing the community and personalization aspect of Nike+. The ad underscores motivation and connectivity, inviting athletes to be part of a broader race and revolutionizing their running experience.
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