Zoo Magazine - "£10k Blowout" by ANDY Awards 2007
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Zoo Magazine - "£10k Blowout"
- Brand: Zoo Magazine
- Country: United Kingdom
- Advertiser: Zoo Magazine
| Title | £10k Blowout |
| Agency | Mother London |
| Campaign | £10k Blowout |
| Advertiser | Zoo Magazine |
| Brand | Zoo Magazine |
| Posted | April 2007 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| AI Description | The ad titled '£10k Blowout' by Zoo Magazine through Mother London incorporates a playful narrative. It follows two marketing associates from the magazine who are hilariously tasked with creating a TV ad on a limited budget of £10,000. Instead, they decide to spend it impulsively on activities like flying a jet, buying Scalextric sets, and going lingerie shopping with a model, Keely. Amusing scenes unfold as these activities are executed under the ostensible veneer of promoting the magazine's themes like the World Cup and sexy women. The ad, rich in humor and spontaneity, blends interviews with the marketing team and behind-the-scenes footage showcasing their unorthodox marketing approach. The campaign also leverages its website, ZooTube, to display additional content. |
| Production Company | Outsider |
| Creative Director | Robert Saville |
| Creative Director | Mark Waites |
| Art Director | Andy Jex |
| Art Director | Piers North |
| Copywriter | Erik Enberg |
| Copywriter | Robb Potts |
| Agency Producer | Thea Slevin |
| Producer | Benji Howell |
| Director | James Rouse |
| Editor | Bill Smedley |
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