Volkswagen - "Safe Happens Integrated" by ANDY Awards 2007
Filter results by
Volkswagen - "Safe Happens Integrated"
- Brand: Volkswagen
- Country: United States
- Advertiser: Volkswagen
| Title | Safe Happens Integrated |
| Agency | Crispin Porter + Bogusky |
| Campaign | Safe Happens Integrated |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | April 2007 |
| Business Sector | Cars |
| Media Type | Case Study |
| Length | |
| Market | United States |
| AI Description | The 'Safe Happens Integrated' ad for Volkswagen by Crispin Porter + Bogusky highlights the advanced safety features of Jetta and Passat vehicles through dynamic visuals and a compelling narrative. Opening with a discussion of Volkswagen's past struggles, the ad transitions to showcase the cars' intelligent crash response systems and extensive safety features, like six airbags and anti-lock brakes. A dramatic scene unfolds as a casual conversation in a moving car abruptly shifts to a car crash, vividly emphasizing the unpredictability of accidents. The campaign also extends online, allowing potential customers to customize their Jetta and simulate crash conditions, engaging viewers in a memorable way. |
| Production Company | Epoch Films |
| Editing Company | MacKenzie Cutler |
| Chief Creative Officer | Alex Bogusky |
| Creative Director | Rob Strasberg |
| Creative Director | Tony Calcao |
| Executive Creative Director | Andrew Keller |
| Interactive Director | Jeff Benjamin |
| Art Director | Dave Clemans |
| Art Director | Dawn Yemma |
| Art Director | Kevin Koller |
| Art Director | Michael Ferrare |
| Copywriter | Tim Roper |
| Copywriter | Yutaka Tsujino |
| Copywriter | Carl Corbitt |
| Copywriter | Jason Wolske |
| Director of Photography (DOP) | Ed Lochman |
| Director of Photography (DOP) | Peter Donahue |
| Digital Artist | Thomas Rodgers |
| Digital Artist | James Martis |
| Digital Artist | Dayoung Ewart |
| Executive Producer | Doug Halbert Halbert |
| Executive Producer | Melissa Miller |
| Print Producer | David Niblick |
| Print Producer | Barrie Bamberg |
| Line Producer | Anita Wetterstedt |
| Line Producer | Marc Marrie |
| Post Production | Chris Fieldhouse |
| Music | Bill Meadows |
| Director | Phil Morrison |
| Director | Matt Aselton |
| Technical Director | Scott Prindle |
| Editor | Gavin Cutler |
| Editor | Marnee Meyer |
| Post Production | Framestore |
| Post Production | Digital Domain 3.0, Inc. |
| Executive Producer | Karen Anderson |
| Sound Design Company | Evolution Engine |
| Music Company / Composer | Evolution Engine |
| Sound Design Company | Motive |
| Designer | Conor McCann |
| Designer | Thomas Rodgers |
| Designer | James Martis |
| Development Partner | Hanson Dodge |
| Special Effects / VFX | With a Twist Studios |
| Special Effects / VFX | Jay Barton |
| Sound | Mark Healy |
| Interactive Creative Director | Jeff Benjamin |
| Art Buyer | Jessica Hoffman |
| Art Buyer | Meghan DeBruler |
| Integrated Senior Producer - Interactive | Paul Sutton |
| Integrated Producer - Interactive | Darren Himebrook |
| Integrated Junior Producer- Interactive | Neil D'Amico |
| Integrated Junior Producer- Interactive | Rebekah Mateu |
| Interaction Director | Matt Walsh |
| Sound Design Company | Pete Ho |
| Flash Developer | Luis Santi |
| Director of Integrated Production | Rupert Samuel |