Tate - "Tate Tracks" by ANDY Awards 2007
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Tate - "Tate Tracks"
- Brand: Tate
- Country: United Kingdom
- Advertiser: Tate
| Title | Tate Tracks |
| Agency | Fallon |
| Campaign | Tate Tracks |
| Advertiser | Tate |
| Brand | Tate |
| Posted | April 2007 |
| Business Sector | Culture, Leisure & Sport |
| Media Type | Case Study |
| Length | |
| Market | United Kingdom |
| AI Description | The ad, titled "Tate Tracks," showcases a campaign by the Tate Modern Gallery in 2007 that aimed to attract 16 to 24-year-olds. Collaborating with prominent music artists like Chemical Brothers, Graham Coxon, and Klaxons, the campaign connected art and music. Artists were invited to the gallery to choose an art piece that inspired them to create a music track. The exclusive tracks were only available to listen to at the Tate, drawing young audiences to experience the gallery. The ad presents video frames of skateboarders, music stores, and people in the gallery interacting with artworks and listening posts. It reflects a youthful, vibrant vibe, emphasizing the dynamic interaction between music and visual art. The initiative gained attention, with media coverage and public engagement online and offline. |
| Executive Creative Director | Richard Flintham |
| Creative Director | Juan Cabral |
| Art Director | Juan Cabral |
| Copywriter | Juan Cabral |
| Account Manager | Chris Kay |
| Photographer | Jeremy Murch |
| Art Buyer | Sarah Kavanagh |
| Designer | Hugh Tarpey |
| Agency Producer | Arjun Singh |
