Nike+ - "Nike+" by ANDY Awards 2007

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TitleNike+
Agency
Campaign Human Race - Nike+
Advertiser Nike
Brand Nike+
PostedApril 2007
Business Sector Apparel, Fashion & Footwear
Media Type Case Study
Length
Market United States
More Information www.nikeplus.com
AI Description The ad for Nike+ showcases a digital interface that tracks running activities. It displays data such as the number of runs logged in 24 hours and a map highlighting locations, including specific records from San Diego and Yorkville. The dominant color theme is bright red, emphasizing the energetic and engaging nature of the interface. This platform allows users to view their running statistics, participate in the United States leaderboard, and compare their progress with others globally. Various tabs provide access to personalized runs, products, community forums, sport music, and support.
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