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ANDY Awards

Creative Award
New York, United States
Microsoft - "Clearification" by ANDY Awards 2007

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TitleClearification
Agency
Campaign Clearification
Advertiser Microsoft
Brand Microsoft
PostedApril 2007
Business Sector Consumer Electronics & Audio-Visual
Media Type Digital
Length
Market United States
More Information www.clearification.com
AI Description The "Clearification" campaign for Windows Vista features indie comedian Dimitri Martin creating a humorous narrative to enhance Microsoft's brand image. The animated visuals showcase a whimsical forest environment, with Martin discussing the vast campaign strategy involving TV spots, online content, and a live comedy tour. Playful animation sequences include a boy sitting on a log and interacting with small characters. The ad emphasizes storytelling through varied media, including a one-hour Comedy Central special. The humor is light-hearted and self-deprecating, employing quirky, colorful animations that reflect the innovative spirit of Windows Vista. It conveys a fresh perspective on the tech giant, blending comedy with technology-driven narrative. Keywords like "broadcast," "live comedy tour," and "short films" are highlighted, showcasing the campaign's comprehensive nature.
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