Mercedes-Benz - "Hat" by ANDY Awards 2007
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Mercedes-Benz - "Hat"
- Brand: Mercedes-Benz
- Country: South Africa
- Advertiser: DaimlerChrysler
| Title | Hat |
| Agency | OwenKessel Leo Burnett |
| Campaign | Roadside - Mercedes-Benz |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | April 2007 |
| Media Type | Newspaper |
| Market | South Africa |
| AI Description | The ad depicts a rural scene featuring a farmer sitting on a bale of hay in a barren field. The farmer is wearing a strikingly out-of-place bright red hat, creating an intriguing visual contrast. Behind him, old farm equipment and storage tanks set the rustic backdrop. The imagery is sepia-toned, evoking a vintage feel. This unexpected juxtaposition of style and environment reflects the sophisticated and thrilling aspects of the Mercedes-Benz SLK 55 AMG convertible. The tagline hints at the car's performance: 'From 0-60 in 4.9 seconds. The all-powerful SLK 55 AMG convertible.' The overall tone is humorous and sophisticated, subtly linking luxury with the simplicity of rural life. |
| Photographer | Michael Myersfeld |
| Account Manager | Matilda Kilian |
| Copywriter | Stefanus Nel |
| Copywriter | Steven Anderson |
| Art Director | Debbie Gyngell |
| Art Director | Alan Lewus |
| Creative Director | Vanessa Pearson |