Mercedes-Benz - "Scarf" by ANDY Awards 2007
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Mercedes-Benz - "Scarf"
- Brand: Mercedes-Benz
- Country: South Africa
- Advertiser: DaimlerChrysler
| Title | Scarf |
| Agency | OwenKessel Leo Burnett |
| Campaign | Roadside - Mercedes-Benz |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
| Posted | April 2007 |
| Media Type | Newspaper |
| Market | South Africa |
| AI Description | The ad features an elderly woman standing on a street, clad in a large coat and a headscarf. She appears to be in an urban setting, with a large building and a pavement visible in the background. The setting has a muted, almost sepia tone, giving it a vintage feel. The juxtaposition of an everyday street scene with references to the powerful performance of the Mercedes-Benz SLK 55 AMG convertible conveys a sense of contrast and surprise. It highlights the unexpectedness and innovation of a luxury car being advertised in a relatable and understated context. |
| Photographer | Michael Myersfeld |
| Account Manager | Matilda Kilian |
| Copywriter | Stefanus Nel |
| Copywriter | Steven Anderson |
| Art Director | Debbie Gyngell |
| Art Director | Alan Lewus |
| Creative Director | Vanessa Pearson |