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Creative Award
New York, United States
Snickers - "Mr. Smith" by ANDY Awards 2007

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TitleMr. Smith
Agency
Campaign Fun Size - Snickers
Advertiser Mars, Inc.
Brand Snickers
PostedApril 2007
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Magazine
Market United States
AI Description The Snickers ad features a humorous take on a Halloween scene set in a suburban home. Inside, a man stands holding a dish filled with Snickers bars. Outside the door, we see a child in a Halloween costume, consisting of a bald cap and a white shirt, holding a basketball-like bucket possibly for collecting candy. The atmosphere conveys a sense of humor and surprise as the setting plays with the contrast between familiar Halloween tropes and the unexpected, with the child resembling the adult inside the door. The decor and details, such as the vintage wallpaper and furnishings, evoke a mid-20th-century suburban feel. The ad cleverly suggests that Snickers is the desirable treat to offer at Halloween, highlighted by its placement in categories like candy and chocolate.
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