ANDY Awards

Creative Award

New York, United States

Update

Snickers - "Mr. Caramone"

$TBWA\Chiat\Day New York$

9403

Title	Mr. Caramone
Agency	TBWA\Chiat\Day New York
Campaign	Fun Size - Snickers
Advertiser	Mars, Inc.
Brand	Snickers
Posted	April 2007
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Media Type	Magazine
Market	United States
AI Description	The ad features a Halloween night scene with a young child in a costume standing at the doorstep of a house. The child holds a pumpkin bucket for collecting treats, illuminated by the soft glow of the moon. A person opens the door, seemingly about to give out candy. The ambiance is dark and moody, with deep shadows and a general sense of mystery heightened by the empty bench and bare trees. Snickers branding is visible in the bottom right corner, along with the tagline 'It’s what you would want.' The visual suggests a playful twist on the traditional trick-or-treat experience, possibly hinting at the unexpected delights of receiving Snickers during Halloween night.
Creative Director	Gerry Graf
Creative Director	Scott Vitrone
Creative Director	Ian Reichenthal
Art Director	Marcus Rebeschini
Art Director	Matthew Woodhams-Roberts
Copywriter	Robert Kleman
Copywriter	Nick Terzis
Account Manager	Jill Cavanagh
Account Manager	Amanda Beck
Account Manager	Lisa Liebman
Photographer	Shawn Michienzi
Photographer	Julian Wolkenstein
Photographer	Frank Herholdt
Art Buyer	Hilary Frileck
Artist	Hilary Frileck
Retoucher	Trevor Bittinger
Retoucher	Brad Palmer