ANDY Awards

Creative Award

New York, United States

Update

Snickers - "Mrs. Withers"

$TBWA\Chiat\Day New York$

10349

Title	Mrs. Withers
Agency	TBWA\Chiat\Day New York
Campaign	Fun Size - Snickers
Advertiser	Mars, Inc.
Brand	Snickers
Posted	April 2007
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Media Type	Magazine
Market	United States
AI Description	The Snickers ad titled 'Mrs. Withers' captures a charming Halloween night scene. Three children dressed in Halloween costumes are seen trick-or-treating on a dimly lit suburban porch. The emphasis lies on festivity and suspense, with a sense of humor lurking in the imagery. A large pumpkin is prominently placed near the stairs, enhancing the Halloween theme. The presence of trees and the glow of a porch light adds depth and atmosphere to the scene, highlighting the juxtaposition of the darkness outside with the warmth of the home. The tagline 'It’s what you would want' ties the image together, suggesting that Snickers brings a desired treat during these festivities.
Creative Director	Gerry Graf
Creative Director	Scott Vitrone
Creative Director	Ian Reichenthal
Art Director	Marcus Rebeschini
Art Director	Matthew Woodhams-Roberts
Copywriter	Robert Kleman
Copywriter	Nick Terzis
Account Manager	Jill Cavanagh
Account Manager	Amanda Beck
Account Manager	Lisa Liebman
Photographer	Shawn Michienzi
Photographer	Julian Wolkenstein
Photographer	Frank Herholdt
Art Buyer	Hilary Frileck
Retoucher	Trevor Bittinger
Retoucher	Brad Palmer