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ANDY Awards

Creative Award
New York, United States
Division East Skate Shop - "Guard Rail" by ANDY Awards 2007

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TitleGuard Rail
Agency
Campaign Outdoor - Division East Skate Shop
Advertiser Division East Skate Shop
Brand Division East Skate Shop
PostedApril 2007
Media Type Outdoor/Out of Home
Market United States
AI Description The ad captures a sequence of a skateboarder performing a trick over a guard rail in an urban environment. The series of images displays the progression of the trick, capturing the energy and movement associated with skateboarding. The skater wears a typical skate-style striped shirt and a cap, embodying street culture. The background is a gritty cityscape with elements like buildings, graffiti, and a street, enhancing the urban vibe. A bold pink graphic in the foreground bears the message 'STOP YOUR SUCKING,' adding a playful yet challenging tone. The ad is targeted towards youth and skate culture, emphasizing excitement, freedom, and individuality.
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