Burger King - "Wonderful World of King" by ANDY Awards 2007
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Burger King - "Wonderful World of King"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Wonderful World of King |
| Agency | Crispin Porter + Bogusky |
| Campaign | Wonderful World of King |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2007 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| Market | United States |
| AI Description | The ad for Burger King's campaign, "Wonderful World of King," demonstrates an innovative approach to promoting its brand through interactive entertainment. It opens with a depiction of the King integrating into mainstream pop culture, setting the stage for launching video games featuring the King as a character. The ad effectively shows the King in various scenarios, including a basketball game, humorous interactions on the streets, and high-energy animated sequences. The King becomes a go-to character in three Xbox video games: "Big Bumpin'," "Pocketbike Racer," and "Sneak King," offering a unique blend of fast food and gaming entertainment. The ad creatively uses parodic elements and bright visuals to captivate the audience, establishing Burger King as a trendsetter in bridging the gap between dining and digital entertainment. The campaign addresses not just selling burgers but creating immersive experiences, cleverly utilizing humor and pop culture references to engage a wide audience. The commercial ends by illustrating Burger King's massive success in the gaming world, having sold millions of game copies within weeks. |
| Chief Creative Officer | Alex Bogusky |
| Creative Director | Rob Reilly |
| Art Director | Aramis Israel |
| Art Director | Mark Taylor |
| Interactive Creative Director | Jeff Benjamin |
| Director (Live Action) | Aramis Israel |
| Director (Live Action) | Dan Ruth |
| Director (Live Action) | Eric Rasco |
| Copywriter | Ryan Kutscher |
| Copywriter | Jeff Gillette |
| Copywriter | Bob Cianfrone |
| Copywriter | Jake Mikosh |
| Copywriter | Rob Thompson |
| Designer | Mike DelMarmol |
| Designer | Alvaro Ilizarbe |
| Designer | Pres Rodriguez |
| Designer | Carlos Lange |
| Designer | Conor McCann |
| Designer | Joe Miranda |
| Designer | Jiwon Lee |
| Producer | Rupert Samuel |
| Producer | Eric Rasco |
| Producer | Brian Rekasis |
| Producer | Juergen Dold |
| Producer | Jessica Reznik |
| Producer | Sheri Radel |
| Producer | Bill Meadows |
| Game Developer | Evolution Engine |
| Game Developer | Blitz Games |
| Game Developer | Plus Productions |
| Executive Creative Director | Andrew Keller |
| Associate Creative Director | Mark Taylor |
| Associate Creative Director | Bob Cianfrone |
| Associate Creative Director | James Dawson-Hollis |
| Art Director | James Dawson-Hollis |
| Art Director | Keith Scott |
| Art Director | Kat Morris |
| Art Director | Dave Swartz |
| Art Director | John Parker |
| Art Director | Tiffany Kosel |
| Copywriter | Yutaka Tsujino |
| Copywriter | Evan Fry |
| Designer | Brand New School |
| Production Company | HSI |
| Production Company | Hungry Man |
| Designer | Brian McMillan |
| Designer | Joel Lava |
| Illustrator | Oliver Buston |
| Photographer | Jill Greenberg |
| Photographer | Jim Fiscus |
| Producer | Matt Bonin |
| Producer | David Rolfe |
| Producer | Keith Rose |
| Producer | Susanna Rose |
| Producer | Aymi Beltramo |
| Producer | Chris Kyriakos |
| Producer | Terry Stavoe |
| Producer | Letitia Jacobs |
| Producer | Cassie Hamilton |
| Producer | Liz Graves |
| Producer | Yajaira Fierro |
| Producer | Jessica Arcey |
| Director | David LaChapelle |
| Director | Brian Buckley |
| Copywriter | Jim Houck |
| Production Company | House of Usher |
| Director | Kinka Usher |