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ANDY Awards

Creative Award
New York, United States
BBC - "Voting: Befriend/Beware" by ANDY Awards 2007

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TitleVoting: Befriend/Beware
Agency
Campaign Voting - BBC
Advertiser BBC
Brand BBC
PostedApril 2007
Business Sector TV/Radio Programs & Stations
Media Type Outdoor/Out of Home
Market United States
AI Description The ad features a large outdoor billboard in an urban setting, possibly New York City. The central visual is a series of three tall Chinese flags, with uniformed soldiers visible at the base of the flags. Above the flags, the text reads 'BBC WORLD NOW IN AMERICA', promoting the broadcaster. On the left and right sides of the display, digital counters indicate votes with the numbers '5207' for 'BEFRIEND' and '3762' for 'BEWARE'. Beneath these figures, voters are given the option to text codes to cast their votes. The ad uses vivid colors with a strong emphasis on red, symbolizing China, and is designed to engage viewers by prompting them to consider their perspective on international affairs.
Creative Director
Chief Creative Officer
Creative Director
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
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Account Manager
Account Manager