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Creative Award
New York, United States
BBC - "Voting: Occupier/Liberator" by ANDY Awards 2007

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TitleVoting: Occupier/Liberator
Agency
Campaign Voting - BBC
Advertiser BBC
Brand BBC
PostedApril 2007
Business Sector TV/Radio Programs & Stations
Media Type Outdoor/Out of Home
Market United States
AI Description The advertisement displayed on a large urban billboard features a prominent image of soldiers in military attire, suggesting a context of conflict or a military operation. Flanking the central image are two panels, each containing electronic vote tally displays. The left panel is labeled 'Occupier' and the right 'Liberator,' inviting passersby to text their vote using the numbers provided. This calls for viewers to engage in a public debate or reflect on different perspectives of military involvement. The ad promotes BBC World, emphasizing the channel's arrival in America, thus highlighting its commitment to reporting diverse views. The visual setup and the thematic questions are aimed at sparking conversation and consideration of media roles in shaping opinions about international military actions.
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