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Creative Award
New York, United States
BBC - "Voting: Citizens/Criminals" by ANDY Awards 2007

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TitleVoting: Citizens/Criminals
Agency
Campaign Voting - BBC
Advertiser BBC
Brand BBC
PostedApril 2007
Business Sector TV/Radio Programs & Stations
Media Type Outdoor/Out of Home
Market United States
AI Description This outdoor ad by BBC World, displayed on a billboard in New York City, plays with the theme of public perception and voting. It visually contrasts two groups labeled 'Citizens' and 'Criminals,' who seemingly blend into each other. The center of the billboard features men and a border patrol officer, engaging in a silent narrative. On either side, numeric digital displays show two sets of poll results with instructions to text '01' or '02' to cast votes, engaging the public in an interactive debate. The ad's location in a busy urban setting reflects its theme of societal issues and awareness.
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