ANDY Awards

Creative Award

New York, United States

Update

BBC - "Voting: Imminent/Preventable"

10118

Title	Voting: Imminent/Preventable
Agency	BBDO New York
Campaign	Voting - BBC
Advertiser	BBC
Brand	BBC
Posted	April 2007
Business Sector	TV/Radio Programs & Stations
Media Type	Outdoor/Out of Home
Market	United States
AI Description	The BBC World 'Voting: Imminent/Preventable' billboard features a powerful image of a doctor in scrubs and a mask, holding poultry. Situated in an urban setting, possibly New York, this outdoor ad juxtaposes two digital counters, labeled 'IMMINENT' and 'PREVENTABLE,' with numbers indicating counts of 2187 and 3834 respectively. Below the counters are prompts to vote by texting specific numbers. The ad conveys immediacy and choice, integrating the brand's logo prominently in the center.
Creative Director	David Lubars
Chief Creative Officer	David Lubars
Creative Director	Bill Bruce
Chief Creative Officer	Bill Bruce
Executive Creative Director	Eric Silver
Creative Director	Jerome Marucci
Creative Director	Ari Weiss
Art Director	Jamie Overkamp
Art Director	Jerome Marucci
Copywriter	Adam Kanzer
Copywriter	Ari Weiss
Account Manager	Paul Daniusis
Account Manager	Jennifer Marcus