andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Altoids - "First Time" by ANDY Awards 2007

Filter results by

TitleFirst Time
Agency
Campaign Curiously Strong - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids
PostedApril 2007
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Magazine
Market United States
AI Description The ad from Altoids captures a comedic and nostalgic moment with a scene set in a vintage living room. A couple dressed in retro, likely 1970s-style clothing sits awkwardly on an old-fashioned couch. The man holds a tin of Altoids mints, subtly indicating its significance to the theme "First Time?" The setting is characterized by green walls and a textured hanging lamp that contributes to the retro aesthetic. The expression of curiosity mixed with humor on the couple's faces reinforces the tagline "Curiously Strong" below the bold red text of "FIRST TIME?", starring Altoids’ reputation for strong mints.
Creative Director
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Photographer
Production Company