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Creative Award
New York, United States
Altoids - "Hairy Chest" by ANDY Awards 2007

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TitleHairy Chest
Agency
Campaign Curiously Strong - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids
PostedApril 2007
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Magazine
Market United States
AI Description The ad features a group of young boys in a school gym setting, emphasizing an unusual focus on one boy with an exaggeratedly hairy chest, standing confidently with a tin of Altoids mints. The scene conveys humor as the other boys around him appear surprised and curious, highlighting the tagline 'Curiously Strong.' The retro and vintage aesthetic of the gym, with classic wooden gym equipment and a clock on the wall, adds to the quirky feel of the advertisement. The image is comical, with expressions of shock and intrigue on the faces of his peers, reinforcing Altoids’ message of powerful flavor.
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