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ANDY Awards

Creative Award
New York, United States
Clima Bicycle Lock - "Barriercycle" by ANDY Awards 2007

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TitleBarriercycle
Agency
Campaign Clima Bicycle Lock Campaign
Advertiser Clima Co.
Brand Clima Bicycle Lock
PostedMarch 2007
Business Sector Home Appliances, Furniture & Gardening
Media Type Print
Market Thailand
AI Description The ad showcases a Clima bicycle lock, prominently highlighting the product's effectiveness in urban environments. A red bicycle is uniquely merged with a bike rack, symbolizing the strength and security afforded by the Clima lock. The background is a simple, minimalistic brick wall, conveying a clean and modern aesthetic. The design emphasizes the lock's protective capabilities by illustrating how the bicycle appears part of the rack. This visual metaphor effectively communicates the idea of inseparability and protection.
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