AXE - "N/A" by ANDY Awards 2007
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AXE - "N/A"
- Brand: AXE
- Country: United States
- Advertiser: Unilever
| Title | N/A |
| Agency | BBH New York |
| Campaign | Gamekillers - Unilever Axe |
| Advertiser | Unilever |
| Brand | AXE |
| Posted | January 2007 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | |
| Market | United States |
| AI Description | This AXE print ad, created by BBH New York in 2007, is part of their 'Gamekillers' campaign. It features a beautiful woman in a black dress, described as overwhelming and captivating. The central message is about maintaining composure in the face of distraction. The ad humorously suggests that an incidental glance could cause a 'huge wreck'. A small comic-style illustration compares 'Don't' to 'Do', emphasizing the need to keep focused and act cool when using AXE products. The overall tone is playful and ironic, appealing to young men and tapping into themes of attraction and confidence. The tagline 'Keep Your Cool. AXE Dry' urges users to stay composed. |
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