AXE - "N/A" by ANDY Awards 2007
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AXE - "N/A"
- Brand: AXE
- Country: United States
- Advertiser: Unilever
| Title | N/A |
| Agency | BBH New York |
| Campaign | Gamekillers - Unilever Axe |
| Advertiser | Unilever |
| Brand | AXE |
| Posted | January 2007 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | |
| Market | United States |
| AI Description | The print ad from AXE, titled 'The One Upper,' features a character adept at outdoing others, known as the 'Gamekillers.' This individual, depicted standing confidently with crossed arms in front of a wall of trophies, embodies the act of outperforming others - anything someone can do, he can do better, as noted in the tagline 'Anything you can do, he can do better.' The layout includes a humorous comic-style illustration emphasizing behavioral 'Do's and Don't's,' and a direct promotion for AXE Dry deodorant, suggesting it helps maintain composure in such competitive scenarios. The ad creatively conveys the message of staying cool and unaffected, using both visual humor and textual wit to engage the viewer while promoting the effectiveness of AXE Dry. |
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