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Creative Award
New York, United States
Altoids Sours - "Half & Half" by ANDY Awards 2007

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TitleHalf & Half
Agency
Campaign Challenge - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids Sours
PostedDecember 2006
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Television & Cinema
Length
Market United States
AI Description The ad features a humorous scene at a market where participants take the "Altoids Sours Challenge." A man is seen sitting at a table with a pink box labeled for the challenge, taking notes as participants, both men and women, try different candies while blindfolded. The man distributes candies from distinct bowls with a focus on the sourness and flavor combinations. Participants wear comically exaggerated expressions to emphasize reactions to the intense flavors. As they taste different fruity candies, they share reactions such as "Ooh, raspberry. I like that,” contributing to the playful tone. The bright, pink-themed setup combined with the contestants' exaggerated reactions underscores the playful challenge and the tagline "Take the Altoids Sours challenge," inviting viewers to try the boldly flavored candies.
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