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ANDY Awards

Creative Award
New York, United States
Altoids Sours - "Fruit Pants (30 sec.)" by ANDY Awards 2007

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TitleFruit Pants (30 sec.)
Agency
Campaign Challenge - Altoids
Advertiser Wm Wrigley Jr. Co.
Brand Altoids Sours
PostedDecember 2006
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Media Type Television & Cinema
Length
Market United States
AI Description The Altoids Sours ad features a quirky outdoor setting where a man is participating in a taste challenge. He is blindfolded and seated at a table with a man in a distinctive patterned sweater conducting the challenge. The challenge involves tasting Altoids Sours to detect the fruit flavor. Meanwhile, another humorous twist unfolds with an individual dancing in underwear decorated with various fruits, adding a playful element to the scene. The setting is casual and comedic, with an encouraging call to 'taste the fruit.' The ad captures both the spirit of fun and the distinctive tangy taste of the Altoids Sours product.
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