Coca-Cola - "Happiness Factory" by ANDY Awards 2007
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Coca-Cola - "Happiness Factory"
- Brand: Coca-Cola
- Country: Netherlands
- Advertiser: Coca-Cola Company
| Title | Happiness Factory |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | Coke Side of Life |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | November 2006 |
| Business Sector | Soft Drinks, Tonics |
| Story | The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Coca-Cola 'Happiness Factory' ad begins with a young man placing a coin in a vending machine, which sets in motion an enchanting journey into a whimsical fantasyland. Inside, viewers encounter a vivid animated world filled with colorful characters. The coin drops through an intricate series of adventures, where helicopter pigs carry a Coke bottle to a towering filling station. A blue soldier is responsible for capping the bottle, which is lovingly kissed by fluffy 'love puppies' before being chilled by blasting a snowman. Finally, a carnival erupts with characters joyfully propelling themselves from canons. The newly filled and chilled Coke bottle returns to reality through the vending machine, and the young man retrieves it, pondering if he heard a faint melody. The visual style is a blend of colorful, surreal, and imaginative animation, evoking feelings of joy and wonder. |
| Music | Human |
| Creative Director | Rick Condos |
| Creative Director | Hunter Hindman |
| Production Company | Psyop |
| Director | Todd Mueller |
| Director | Kylie Matulick |
| Agency Producer | Tom Dunlap |
| Agency Producer | Darryl Hagans |
| Account Manager | Stephen Corlett |
| Producer | Boo Wong |
| Animation | Psyop |
| Editing Company | Psyop |
| Executive Creative Director | Al Moseley |
| Executive Creative Director | John Norman |
| Executive Producer | Justin Booth Clibborn |
| Assistant Producer | Matt Kendall |
| Cinematography | Ray Coates |
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