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ANDY Awards

Creative Award
New York, United States
Nissan - "Animal" by ANDY Awards 2007

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TitleAnimal
Title (original language)Animal
Agency
Campaign Animal
Advertiser Nissan Motor Corp.
Brand Nissan
Date of First Broadcast/Publication 2006 / 9
Product 4x4
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline Naturally capable
Story We see in a series of different transformations how Nissan 4x4s adapt
according to various challenging environments by changing into different
organic/robotic animals.
Media Type Television
Length
Market France
AI Description The advertisement features Nissan's 4x4 vehicles transforming into robotic animals that seamlessly adapt to various terrains. The video captures the SUVs driving through rugged landscapes, morphing into different forms like a mechanical bear, spider, and serpent to tackle challenging environments such as mountains, slopes, and icy roads. The robotic transformations symbolize the vehicles' adaptability and capability to handle any terrain. The visual effects are striking, with high-quality CGI depicting the intricate metamorphosis of the vehicles. The ad ends with the camera focusing on the stable and sleek look of Nissan patrol models, accompanied by the tagline, 'Naturally Capable.' The serene yet dramatic music underscores the adventurous and innovative themes of the advertisement.
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